Song: Amplifier
Artist: Imran Khan
Review:
Even though this song is sick, it still makes me chuckle a little. Maybe that’s part of the reason I like it so much. These days, Asian UK pop is so serious – I like that Imran Khan adds a bit of levity to the genre – songs like “Bounce Billo” and “Ni Nachle” are just a lot of fun to listen to.
This track has a unique appeal in that it’s trend-setting – nobody calls his girl his subwoofer, and says that he’s her amplifier. Well, maybe they do now. In a genre filled with songs that have the same names (ie. dozens of songs called “Soniya”) and the same hook (ie. Bohemia and Punjabi MC both have a track whose lyrics are “Mundiya Nu Bachke Rahi”), “Amplifier” stands alone.
Making a statement is the premise of this track – Imran Khan very artistically poses his strengths in this track: better production, a futuristic sound, great lyrics, strong singing talent, holistic approach to music – and with his video, he’s screaming “oh, and I’ve got the funds to stay on top”. While his competition scrambles to get a catchier hook, the secret to Imran Khan’s success is the entire package of every song he releases.
I play this track a lot – I’ve got this habit of blasting music in the locker room at the gym to drown out the Miley Cyrus playing over the loudspeaker. Often, the track of my selection is Desi (though usually southern hip hop or dancehall) – and if it is, “amplifier” is on top of the list. It’s a song that no Desi can be embarrassed to play loudly out their car windows or whatever – it can go toe-to-toe with any radio jam and break a few toes while it’s at it. It appeals to women as it is a love ballad, and to men at is has a bad-ass beat.
If you don’t have this track, your music collection is crap. Love it, or stop listening to music!
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